Mobile users lead the way.

Mobile Leads The Way

Mobile leads the way with the latest data, more people are spending more time on their mobile devices versus desktop, and apps are driving the majority of activity. Mobile is defined by handheld devices which include smartphones, e-readers and tablets.

47% of all Internet traffic comes from apps

80% of media time is spent in apps

66% of all email is opened on phones

[source: Adobe]

Are you providing a good mobile experience for your audience?

It’s what your customers are expecting. Your website should be responsive which means it looks good on a variety of devices and window or screen sizes by sizing and shifting the content and images depending on the display format. If you’re building a brand new website, make sure the team you’re working is solving the user experience on both desktop and mobile. If your site is not responsive, it’s the time to start thinking of building a website that is. It’s easier to build a new responsive website with better frameworks and techniques available. If you’re wanting to rework your existing site, it’s doable but keep in mind, the cost will depend on how much rework versus rebuild is required.

Mobile experience is different

A huge consideration in crafting the mobile experience is the touch-based screen (tap, swipe, type). You have to think about the user interface working differently on mobile because users having different sized fingers and thumbs. You have to think about scale because your screen size is a lot smaller than on a desktop or laptop computer. Does your content stay the same or does it need to be shortened for mobile? Images display differently on mobile devices because many smartphones have very high-resolution screens, so keep that in mind when you’re getting new photography or getting photo assets to your web design and development team.

A mobile app makes sense

In some business cases, it’s smarter to build a mobile app because of the problem you’re trying to solve. If your product or service requires a lot of input from your customers, it can be a huge challenge to make it easy to use and look nice in a web browser on a mobile phone. Scrolling on a desktop or laptop computer is not difficult because of the widescreen but scrolling on a mobile phone can feel too long (like it never ends!) If your customers frequently visit your website, perhaps building a mobile app is a better way to service your customers. For example, booking a room or property is complex process from shopping to booking where a lot of information needs to be displayed. Which is why many travel and rental companies like Expedia and Airbnb will have a responsive website and mobile app. A mobile app allows you to create a tailored experience.

If you need help with improving your website for mobile or wondering if you should build a mobile help, contact us and let’s chat!

Let's Spark Something

Let’s spark something together. We created a short video for CAMP Festival 2015. CAMP Festival celebrates creative technology, art and design. This short video was created by our talented art director, Dan Parry.

Hungry Volcano logo by Uppercut

Hatari Part 2: Putting a face to the name

This is the second in a series of posts that let you behind the curtain to see what we do for our clients, from branding to e-commerce, and beyond. Many thanks to our friends at Hatari for letting us share their client story with you.

Having a name like Hungry Volcano kick off a new identity is exciting. And having visuals of sweaty, sacrificial sauciness flying about is pretty fun but the first thing we do with a new a visual identity is competitor analysis.

What do these other brands look like? Turns out they’re mostly outdated and there’s a lot of direct spicy references, so it’s a favourable landscape where Hungry Volcano can stand apart from the rest.unnamed-3


Next, what is this brand about – well the name says it all, it’s food related, it’s bursting with hunger and it’s got an island slant to it…so we take a look at things to inspire.


Next, we do some sketches to explore the possibilities.


The result

Then we get into vector work, get team feedback to make sure we’re on the right track, and then review/edit/repeat as needed until we end up with something we’re excited to show the client. If all goes well, a client will love what they see. And in this case, they totally did.


So that’s how the visual identity came together! Now we’re on to designing the new e-commerce website.

Creating a brand for Hatari Bros.

Hatari Part 1: Where the brand begins

This is the first in a series of posts that let you behind the curtain to see what we do for our clients, from branding to e-commerce, and beyond. Many thanks to our friends at Hatari for letting us share their client story with you.

From the name up

Our client Hatari sells their own line of hot sauces online, while also operating a hot foods e-commerce website they acquired called Uncle Big’s Fiery Foods. They asked for Uppercut’s help to rebrand and rebuild Uncle Big from the name up.

The first step with any naming project is to look at how a client’s competitors are marketing themselves. The highest ranked online stores with product selections comparable to Uncle Big had sound-alike names like Hot Sauce World and Hot Sauce Emporium. Knowing this gave us two directions to explore: follow the trend or differentiate.

Following the trend, our list of potential names (with available domain names) included candidates like Hot Sauce Central and Hot Sauce Inferno. Side-by-side with the competitor names, these blend right in. Which can be good, if you want to leverage the understanding consumers may have of similarly named offerings… but can be bad if you consider the risk of blending in, or appearing unoriginal.

We decided that our client would benefit most from differentiation. And since their new website would feature product categories like hot spices, rubs, and extracts, a more all-inclusive name shouldn’t include the words “hot sauce” at all.

A new list of names and domains was brainstormed, and then we mercilessly culled that list by applying these two beliefs:

1. A brand’s name should do something to attract, intrigue, or explain.
2. A brand’s name is an opportunity to establish the direction for all marketing that will follow.

That left us with a handful of viable heat-themed names. The two strongest options were presented to the client, and within a day they chose one to move forward with: Hungry Volcano.

With a great new name squared away, it’s on to the next step: visual identity!

Mobile Friendly Websites

Is Your Site Truly Mobile Friendly?


Some are calling it ‘mobilegeddon’ but Google’s changes to its search algorithm favouring mobile friendly sites are really there to incentivize businesses to work harder on creating a better user experience. And that can’t be bad, can it?

You can read more about it here, but basically, if your site is NOT mobile-friendly, as of today (April 21, 2015) this will likely adversely affect your Google search rankings.

How do you know if you need to make changes? it’s simple – just type your URL in here.

If you get a good result – well done! And if you get a bad result? Make sure to contact us to see how we can help.

Some of the most common issues (text too small, links too close together etc) can be pretty simple to fix so don’t be alarmed.