Mobile leads the way with the latest data, more people are spending more time on their mobile devices versus desktop, and apps are driving the majority of activity. Mobile is defined by handheld devices which include smartphones, e-readers and tablets.

47% of all Internet traffic comes from apps

80% of media time is spent in apps

66% of all email is opened on phones

[source: Adobe]

Are you providing a good mobile experience for your audience?

It’s what your customers are expecting. Your website should be responsive which means it looks good on a variety of devices and window or screen sizes by sizing and shifting the content and images depending on the display format. If you’re building a brand new website, make sure the team you’re working is solving the user experience on both desktop and mobile. If your site is not responsive, it’s the time to start thinking of building a website that is. It’s easier to build a new responsive website with better frameworks and techniques available. If you’re wanting to rework your existing site, it’s doable but keep in mind, the cost will depend on how much rework versus rebuild is required.

Mobile experience is different

A huge consideration in crafting the mobile experience is the touch-based screen (tap, swipe, type). You have to think about the user interface working differently on mobile because users having different sized fingers and thumbs. You have to think about scale because your screen size is a lot smaller than on a desktop or laptop computer. Does your content stay the same or does it need to be shortened for mobile? Images display differently on mobile devices because many smartphones have very high-resolution screens, so keep that in mind when you’re getting new photography or getting photo assets to your web design and development team.

A mobile app makes sense

In some business cases, it’s smarter to build a mobile app because of the problem you’re trying to solve. If your product or service requires a lot of input from your customers, it can be a huge challenge to make it easy to use and look nice in a web browser on a mobile phone. Scrolling on a desktop or laptop computer is not difficult because of the widescreen but scrolling on a mobile phone can feel too long (like it never ends!) If your customers frequently visit your website, perhaps building a mobile app is a better way to service your customers. For example, booking a room or property is complex process from shopping to booking where a lot of information needs to be displayed. Which is why many travel and rental companies like Expedia and Airbnb will have a responsive website and mobile app. A mobile app allows you to create a tailored experience.

If you need help with improving your website for mobile or wondering if you should build a mobile help, contact us and let’s chat!